14:00 - 14:15 Introduction

14:15 - 14:40 Application and Simplification of BPM Techniques for Personal Process Management

In his paper “Application and Simplification of BPM Techniques for Personal Process Management”, Marco Brambilla identifies the socialization of task management as an important issue. Therefore, his paper gives a vision towards the application of BPM techniques and tools to personal task management. By this means, the interactions, dependencies and constraints between tasks can be handled in a structured way. 

14:40 - 15:05 Social Data for Product Innovation, Marketing and Customer Relations       

Rainer Schmidt shows in his paper, how data created within social software, called social data, can be used to support product innovation, marketing and customer relations. Social data are created by the core mechanisms of social software: social production, weak ties and collective decisions.  They allow to innovate products more thoroughly and quicker as before. Customer requirements can be identified better than before, when using social data. Also, relevant events in the relationship between customer and enterprise can be detected earlier and more reliably.

15:05 - 15:30 A Conceptual Approach to Characterize Dynamic Communities in Social Networks: Application to Business Process Management

In the paper “A Conceptual Approach to Characterize Dynamic Communities in Social Networks: Application to Business Process Management” from Cassio Melo, Bénédicte Le Grand, and Marie-Aude Aufaure measures based on Formal Concept Analysis are used to determine the conceptual proximity between people. Significant insights on trends and market behavior can be obtained from analyzing the evolution of this proximity measure. A case study on Twitter exemplifies the research.

15:30 - 16:00 Coffee

16:00 - 17:00 Key-Note by Alistair Barros on Social Software 

Alistair is a professor at the Information Systems School, Head of Discipline, Service Sciences and the Smart Services Collaborative Research Centre Chair. He has 26 years experience in ICT, spanning industry, technology vendor and academic roles and his areas of interest include service sciences and SOA, business process management, enterprise architecture and business networks. He has a PhD in Computer Science from The University of Queensland and has worked at Centre for Information Technology and Communications (Queensland Government), the Cooperative Research Centre for Distributed Systems Technology, and SAP where he was Chief Development Architect and Global Research Leader (2004 – 2011). His commercial work includes developing Boeing Australia’s system integration plan, development of the Smart Services Qld one-stop, service broker platform, and enterprise architecture for a number of state and federal government agencies. His research has contributed to a number of international standards (including BPMN 2.0) and references (notably the workflow and service interaction patterns in the BPM field) and to SAP product transfers including the recently released NetWeaver BPM Suite and some 17 patents. Alistair led the EU flagship for Internet of Services, a strategy and research projects (250 m EUR public funding) for next-generation service innovation and delivery.

17:00 - 17:15 Mini-Break

17:15 - 17:40 Business Processes for the Crowd Computer

There are still many tasks that require human intelligence instead of digital-based computation. The paper from Pavel Kucherbaev, Stefano Tranquillini, Florian Daniel, Fabio Casati, Maurizio Marchese, Marco Brambilla, and Piero Fraternali, “Business Processes for the Crowd Computer” introduces the idea of a crowd computer. The authors describe both the architecture and a crowd programming interface. Furthermore, they show how such a crowd computer can be programmed and identify patterns for crowdsourcing. 

17:40 - 18:05 Processbook: Towards Social Network-Based Personal Process Management    

Seyed Alireza Hajimirsadeghi, Hye-Young Paik, and John Andrew Shepherd introduce processbooks as means for social network-based personal process management in their paper.  They start from the observation that many individual processes are codified via Web sites. Users have to discover and integrate these processes in order to accomplish their personal goals. The authors introduce so-called processbooks to extract personal process model from online sources. The extracted processes can be customized, maintained and shared with other users. Process books also support the execution of personal processes. 

18:05 - 18:30 Evaluating Social Tagging for Business Process Models

Ralf Laue and Michael Becker introduce a new approach for comparing business process models in their paper “Evaluating Social Tagging for Business Process Models”. Social tagging enriches models with words or short phrases describing the content of the models. Social tagging creates a new way for comparing and searching for business process models. Furthermore, the authors compare social tagging with established approaches that use named elements and model structure. 

18:30 Closing