Deadline for workshop paper submissions: 1 June 2012 Social software [1] is a new paradigm that is spreading quickly in society, organizations and economics. Social software has created a multitude of success stories such as wikipedia.org and the development of the Linux operating system. Therefore, more and more enterprises regard social software as a means for further improvement of their business processes and business models. For example, they integrate their customers into product development by using blogs to capture ideas for new products and features. Thus, business processes have to be adapted to new communication patterns between customers and the enterprise: for example, the communication with the customer is increasingly a bi-directional communication with the customer and among the customers. Social software also offers new possibilities to enhance business processes by improving the exchange of knowledge and information, to speed up decisions, etc. Social software is based on four principles: weak ties, social production, egalitarianism and mutual service provisioning.
Weak-ties are spontaneously established contacts between individuals that create new views and allow combining competencies. Social software supports the creation of weak ties by supporting to create contacts in impulse between non-predetermined individuals
Social Production is the creation of artefacts, by combining the input from independent contributors without predetermining the way to do this. By this means it is possible to integrate new and innovative contributions not identified or planned in advance. Social mechanisms such as reputation assure quality in social production in an a posteriori approach by enabling a collective evaluation by all participants.
Egalitarianism is the attitude of handling individuals equally. Social software highly relies on egalitarianism and therefore strives for giving all participants the same rights to contribute. This is done with the intention to encourage a maximum of contributors and to get the best solution fusioning a high number of contributions, thus enabling the wisdom of the crowds . Social software realizes egalitarianism by abolishing hierarchical structures, merging the roles of contributors and consumers and introducing a culture of trust.
Social software abolishes the separation of service provider and consumer by introducing the idea, that service provisioning is a mutual process of service exchange. Thus both service provider and consumer (or better prosumer) provide services to one another in order co-create value . This mutual service provisioning contrasts to the idea of industrial service provisioning, where services are produced in separation from the customer to achieve scaling effects. [1] R. Schmidt and S. Nurcan, “BPM and Social Software“ in BPM2008 Workshop Proceedings (Milano, 2008). [2] M.S. Granovetter, “The Strength of Weak Ties,” American Journal of Sociology, vol. 78, 1973, S. 1360. [3] Y. Benkler, The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press, 2006. [4] J. Surowiecki, The Wisdom of Crowds, Anchor, 2005. [5] S. Vargo, P. Maglio, und M. Akaka, “On value and value co-creation: A service systems and service logic perspective,” European Management Journal, vol. 26, Juni. 2008, S. 145-152. ObjectiveUp to now, the interaction of social software and its underlying paradigms with business processes have not been investigated in depth. Therefore, the objective of the workshop is to explore how social software interacts with business process management, how business process management has to change to comply with weak ties, social production, egalitarianism and mutual service, and how business processes may profit from these principles.
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| Selmin Nurcan |
Rainer Schmidt
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| University Paris 1 Panthéon Sorbonne | Aalen University |
| France | Anton-Huber-Str. 25 73430 Aalen Germany |
| Phone: +33 - 1 44 07 86 34 | Phone: +49 (0) 7361 576 - 4241 |
| Fax: +33 - 1 44 07 89 54 | Fax: + 49 (0) 7361 576 - 4316 |
| nurcan@univ-paris1.fr | Rainer.Schmidt@htw-aalen.de |
Workshop Organization
The members of the program committee are:
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Ilia Bider |
IbisSoft, Sweden |
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Jan Bosch |
Intuit, Mountain View, California, USA |
| Pietro Fraternali | Politecnico die Milano, Dipartimento die Elettronica e Informaizione |
| Rania Khalaf | IBM TJ Watson Research Center, USA |
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Ralf Klamma |
Informatik 5, RWTH Aachen, Germany |
| Agnes Koschmider | KIT, Karlsruhe, Germany |
| Sai Peck Lee | Department of Software Engineering, Faculty of Computer Science & Information Technology Building, University of Malaya, 50603 Kuala Lumpur, MALAYSIA |
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Gustaf Neumann |
Vienna University of Economics and Business Administration, Vienna, Austria |
| Selmin Nurcan | University Paris 1, Pantheon Sorbonne, France |
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Andreas Oberweis |
KIT Karlsruhe |
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Gil Regev |
EPFL & Itecor, Switzerland |
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Michael Rosemann |
Faculty of Information Technology Queensland University of Technology, Australia |
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Rainer Schmidt |
University of Aalen, Germany |
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Miguel Ángel Sicilia |
University of Alcalá, Madrid, Spain |
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Pnina Soffer |
Department of Management Information Systems, University of Haifa, Israel |
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Markus Strohmaier |
Graz University of Technology, Austria |
| Karsten Wendland | University of Aalen |

